There is a certain level of hard work, dedication, and a bit of skill that goes into undertaking the task of search engine optimization. Many individuals are aware that there are things that the search engines will penalize you for. What many individuals do not realize is that the line between ethical and unethical SEO techniques is very thin. It can be a simple, careless mistake that causes you to do more harm to your website than good. Here are some ethical ways that you can improve your website’s rankings.

 

1. Content

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The first thing that you can do is take a look at your content. You want to make sure that the content on your webpage is not only unique but engaging as well. The content is what makes or breaks a webpage. It is critical that the content is relevant to what your consumers are looking for when visiting your site. Relevant content that cannot be found anywhere else is what provides value to your visitors. Do not create content and fill it up with keywords. This will get you penalized very quickly. Instead, make sure that the content has a purpose and that the user is going to find it useful. This type of content not only attracts initial visitors but encourages others to return to your website. This tells the search engines that you know what you are doing and is likely to increase your rankings.

 

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2. Optimize

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You should also optimize the images found on your site and on your blog as part of your search marketing strategy. When you place images on your site and on your blog, you add a visual appeal to users. However, what you may not realize is that these images have the potential to help increase your SEO. You want to make sure that your images have keywords located in the alt tags and that the titles you use are relevant. This is actually one of the best ways to ensure that you can increase the rankings when a user conducts an image search.

 

3. Video

Many sites still have not begun to create video content for their pages. This is putting them behind the competition that has already learned the benefits that video provides. The video is an excellent way to engage consumers and boost your rankings. Make sure that the description for your video has keywords and the title is unique and interesting. This will provide your video content with a chance of higher rankings when relevant searches take place. Videos actually stand out more than individuals realize when it comes to the results pages. This means that videos actually provide websites with more click-throughs than other forms of content. So much attention is paid to avideo that Google now has a tab for users to search for video content specifically. This means that you could be missing out if you have yet to incorporate video into your content and the competition could be bringing in consumers that could potentially be yours.

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